Training Mode: Online and Classroom
Duration: 4 Months
Prerequisites to Join this Advanced SEO Course
What You Study?
Introduction to SEO
What is SEO?
Why SEO is important for a business?
A General overview on all SEO best practices
What is a Search Engine?
Anatomy of Search Engine in Google?
Types of Search Engine in Google?
Targeted search in Google Search Engine?
What is query-interface in Google?
Search Engines and their Algorithms:
About pages of Search Engine results
Insight about crawlers, spiders, and robots
Important search algorithms
Retrieval and ranking in SEO
How Search Engines work
SEO means hard work!
Types of SEO and How They are Used?
White hat SEO
Black hat SEO
Gray hat SEO
What you need before Starting SEO for a Website?
You need a website
Creating a website using WordPress
Hosting & Domain
Uploading Website on server
The Theory Behind the Long Tail Search
What is Long Tail Search?
How the Long Tail Search act
Characteristics of Long Tail keywords
Broad head vs. Long tail
Importance of Keywords for your Website
Why Keywords are important
Research of Keywords
Patterns, proximity, and stemming
Natural language vs. Boolean searches
Tips to Build A SEO Friendly Website
Internal Ranking Factors
Amount of text on a page
Location of Keywords on a page
URL submission taking in account
Article submission and its role in SEO
PPT submission and tips how to create
Press release submission
Forum posting and guest comment
Question and Answers
Social Media Optimization
Overview of various Internet Marketing
Preparing Status Reports
How to plan weekly SEO
How to create status for client
Analysis of competitors